Know When Two Sites Are Better Than One?
Back in the good old days it wasn’t nearly so tough to get
decent rankings fast. Wasn’t nearly so complicated either. You
put up some pages, got some links and built from there.
Enjoying improving rankings on your way to the top.
But that was then and this is now. And now there might be times
where you’d be better off with two sites, (same niche) than
just one.
And if I might chance to read you mind you’re thinking, “What?
Is this guy crazy? I can’t keep one site going and growing
much less two.”
I’m with you. But read on to discover when you might want to
break out the second site.
===> Aggressive Article Marketing
Say you’re engaged in an aggressive article marketing campaign.
Or you’re chasing as many reciprocal links as you can. Both
legit ways to drive potential visitors or customers or
subscribers to your site.
Yet how’s that going to mesh with the go slow approach to links
Google now favors? Think your zeal might throw be like
throwing sugar in the gas tank? And ace you out of the running
for top rankings in Google? Maybe.
So if you want to use an article submission service that blasts
your article far and wide you might want to rethink that. Or
at least develop a second site for the links in your resource
box to point to. Since if you’ve got a site you’re grooming
for Google, too many links of any kind too fast raises a red
flag.
===> Link Triangulation
It’s helpful to have two sites to do link triangulation. Which
is a great way to get one way links.
Let’s assume you feel one way links are better. To get those
two sites are a must. Simply offer to link to your link
partner’s site from Site A while they link to your Site B.
Next time offer to link to the other web site from Site B while
they link to your Site A.
This approach lets you build one way links to two sites at
once, albeit at half speed. Which is a good thing since you’re
building links slowly. Or the currently approved approach for
Google.
===> Adsense or Affiliate Site?
Some seemingly have strong feelings about whether or not
Adsense cannibalizes affiliate sales.
Of course the ONLY way to know for sure is to test it. Simply
take an established site and run Adsense ads alone for one
month. Then drop those ads and feature affiliate products only
for the next 30 days. Which produces the most cash flow?
If you find Adsense does cannibalize this may be another
situation ripe for the two site solution. Obviously you’ll
want to edit the content so it’s close to unique for each site.
Or you might emphasize product reviews on the affiliate site.
While offering informative yet more topical articles on the
site featuring Adsense.
===> Yahoo/MSN vs Google Focus?
More and more there is precious little overlap in the
respective top rankings of Yahoo, MSN and Google. What works
great for grabbing top MSN rankings might well get you in hot
water over at Google. While Yahoo at times yearns to be more
the anti Google than anything else.
That said, both Yahoo and MSN are more forgiving of, uh,
enthusiastic optimization techniques. For instance you can get
away with a higher keyword density with them than you would
ever dare try with Google anymore.
But as in real life it’s hard to please two bosses. So the
smart thing might be to set up two sites. To make it easy
exclude the googlebot from the site designed with Yahoo/MSN in
mind using your robots.txt file. And then reverse roles by
excluding Yahoo/MSN from the site you’re using to catch
Google’s eye.
So there you have it. Four instances when two sites may be
better than one for your home based internet marketing
business.
Resource Box
John Gergye runs nearly 30 sites. His just updated 38 page
special report “Coming Out On Top” reveals strategies to
attract visitors who are ready to buy. Claim your copy here:
http://www.traffic-test-tube.com/seotp/afreerpt.shtml
to discover how to get more traffic.
Source: High Quality Article Database - 365Articles.com
