You have a great product or service, but your revenues are still below your cost. How do you get sales to exceed revenues and allow you to live the work at home dream? Sales and marketing are the life blood of any business - brick and mortar or home based. There is no business that can survive without sales no matter what kind of 'no sales required' business you own. The first key to sales success with a home based business in 21 days is a steady flow of leads. Leads can be generated from mailings, flyers, pay-per-click capture pages and many other methods. The quickest way to find leads is to just buy them. Almost every business that can be started from home has a leads source. Purchased leads are a great method to build a business in a predictable way while less costly sources are developed over time. When buying leads, it is very important to know how they were generated. If something was given away to encourage the lead to register, then it will not be as good as someone who gave their information on their own without enticement. Exclusiveness is just as important. A lead that is sold to 20 businesses is much less valuable than one shared with only 1 or 2 other people. The second key to sales success with a home based business in 21 days is lead conversion. The conversion process can be visualized like a funnel. The top of the funnel is very wide while the bottom of the funnel is much smaller. Over the next 21 days, you need to figure out how big the funnel needs to be at the top to get the desired result from the bottom of the funnel. The conversion rate will change over time and from each batch of leads. As you get better at sales, the size of the top of the funnel will decrease and thus lower your lead costs. The third key to sales success with a home based business in 21 days is lead follow-up. There is almost a second funnel that all of your leads go through. If someone does not make a decision, they must go into a secondary funnel. This funnel needs to be automated and provide 1 to 2 contacts with each lead each month. Auto-responders, postcards and voice broadcasts are excellent tools for keeping in contact with prospects. Some buyers just need months and months to make decisions. Since these leads are touched automatically, these sales are nice bonuses that show up week after week as more leads are put into this secondary funnel. In summary, the three keys to key to sales success with a home based business is 21 days are a steady flow of leads, buying leads and an automated follow-up system. If you follow these three keys, your sales will turnaround. Lance Brown is a former field application engineer of 10 years, who is now a full time Internet entrepreneur, sales and business coach, author, Dallas Cowboy fan and avid snow skier. Lance enjoys helping inexperienced as well as experienced home-based entrepreneurs succeed making money on the Internet. Lance can be reached at (719)219-5862. You can also get more information at www.WeDoAllTheSellingForYou.com and www.whoislancebrown.com |
